According to the latest data, as of March 11, 2023, the top three shopping apps downloaded in Spain are all from China, which are Miravia, Shein and Aliexpress. In terms of overall metrics, all three apps are in the TOP10, with Miravia at number one, Shein at number seven and AliExpress at number ten. Aggregate metrics include: downloads, cumulative downloads, average user time, average score increase, cumulative average score.
Miravia: Miravia is a new high-end online shopping platform developed by Alibaba in Spain. Launched at the end of November 2022, Miravia focuses on the middle and high-end consumers. It expands its influence through cooperation with Internet celebrities and offers 30% discount coupons to customers who place orders for the first time. Recently, Miravia has made great efforts to develop offline advertising in Spain, where it has set up life-size hologram advertising posts in major shopping streets to attract people.
hein: Shein launched in Europe in 2018, was the most-spoken brand on TikTok and YouTube in 2020, and is currently traded in more than 220 countries and territories. In 2022, Shein opened pop-up stores in the center of Barcelona and Madrid, and the scene was very popular.
AliExpress: AliExpress entered the Spanish market in 2014 and now has 11 stores in major cities across Spain after opening its first offline store in the country in 2019. It recently launched Aliexpress Choice, which offers faster delivery to consumers and has increased the number of charter flights to Spain to nine times a week.
At the beginning of 2023, Spain had 45.12 million Internet users, with an Internet penetration rate of 94.9%, and 40.7 million social media users, accounting for 85.6% of the population. In 2022, 53.7 percent of Spanish consumers regularly spent money online, and Spain’s B2C e-commerce market had sales of $32.21 billion. It is estimated that the average online consumer spends about $1,009 per year.
Post time: May-22-2023